TREND is the number 1 and the largest exhibition serving the financial markets in Egypt and the Middle East. More than 70 entities gather each year within TREND to present their latest services, products, trends and tendencies, and most importantly their experiences and know-how to highly celebrated audience.
Thanks to its rank and wide-spread influence, TREND is a unique marketing tool to all corporate businesses related to the financial markets. Arranging with distinguished top-notch local and regional print-houses, online and broadcast media, TREND enjoys a high-end Marketing, Advertising, promotion and Public Relations portfolio. From below-the-line activities such as exhibition catalogues, on-site literature, electronic marketing, branding, and up to above-the-line mediums, TREND guarantees all participating brands are resonating in the minds of the targeted audience for optimum impact.
TREND is a well-positioned event aiming to bring all the possible key players of the financial and stock markets on board.
TREND visitor analysis indicated that 51% of the visitors are investors (with investments ranging from L.E 100 housands to L.E 5 millions), while 36% are only interested in financial markets, but don’t invest in it.
TREND is directed towards making investors comprehend to the encouraging and good-natured investment environment. An event that is only accessible to companies with tradition and fame. Companies who have the vision to see beyond what exists now, which make it a “Must Attend” event.